Can you see me outside the square?

I really love brands that think outside the square. Maybe it's the marketer in me or maybe it's just that I am tired of being fed crap by brands that honestly believe they are the gods gift to their category.

Seth Godin calls it "being the purple cow" and more and more I find brands that truly engage me are the ones that just seem to 'get me'.

Now I know and you know this is because they have clearly undergone a great deal of strategy, research and insights before moving into the creative development - a practice that obviously pleases me (it's what we do so well!).

So, every now and then a brand does something that is so left of field, I can't help but sit up and notice and thanks to blogs, I can share it with you all.

This is one such example. By understanding their target market, learning key insights such as (perhaps) their deep seeded environmental concerns, brands are finding new ways to both engage and raise awareness. It's not a traditional BIG idea, it's a clever idea that will have a big impact.

Big difference, big results.

Enjoy this video courtesy of Volkswagon by clicking on the title and as always, let me know what you think: World's deepest bin