You can vote on me.

Not much more I can say really other than, you have got to be joking me?!
Ladies and Gents, may I present to you Return to Sender number 31. Guess the corporate giant that is Telstra is far too big and important to worry about silly things like customer service.

RTS number 31.

I am honestly thinking about laying bets now as to how long it will take before these stop. Anyone care to make a wager? Nah, me neither, we both know they never will.

Speaking of wasting money, if you're a New South Welshmen like me, then you to will be surrounded by election ads at the moments. They are everywhere; on TV, on power poles, in my letter box, on the radio....but honestly, how much do these last minute cries for attention really influence your decision on voting day?
Personally, they never have mine. I know who I am voting for, I've know for the last 12 months. But I am interested, as a professional Marketer, to know just how much they effect the every day person.
Do you read the leaflets?
Do you take onboard what the voice over man in the sad voice is saying?
Do you switch channels as soon as they come on?

As I write this article, I am thinking back on all the great political campaigns that we have seen over the years, both here in Australia and abroad. Obviously, the Obama campaign was ground breaking in terms of its development around Social Media and online advertising (if you haven't seen 'The Great Schlep' video click here), then of course there was the Gough Whitlam 'It's Time' campaign in 1972, John Howard made us all very confused about horses in the 80's and who could forget Pauline Hanson promising to protect the Australian Way of life.

And now, it's Kristina Keneally's turn to make a video. Only this time, she has taken a different approach This time, is saying "I have made mistakes". Click here to watch.

What are your thoughts on this approach?
To me the advertising brief is crystal clear; "Premier, your ratings are low, our research indicates that the public think you have stuffed things up pretty badly and without a flood crisis between now and March, you've got no saving Anna moment to fall back on. We think you should just say sorry."

I am sorry too. I am sorry that I have been in this industry for so long that the transparency of the brief is blatantly obvious in most ads. BUT I'm pretty sure I am right when I say that we, the public, ain't really as stooopud as we often get taken to be especially.... during election time.

Does it take more than a really catchy jingle and some bizarre antidote about animals and fairness for families to change your vote?

See at the polls on Saturday, March 26 peeps.