Recently, I've been lucky enough to be working with the Small Business Marketing team at Google as part of their Google Engage for Agencies program. The program has been designed to help marketing and advertising agencies such as 'me' educate our clients on maximising the various Google platforms that are available such as Ad words.
So far, I've really enjoyed it and I have learnt a great deal. It's early days but thanks to the lovely Sophie at Google, I have been granted permission to share some of the training tools with you all, which I'm sure you will agree, is honestly just brilliant!
So over the coming weeks/months, I plan on sharing all that I can so each of you can learn along side with me. This month, I am able to give you two really helpful resources.
Firstly, this is a fantastic overview of some of the Google tools available to help small businesses grow. It's worthwhile printing off and having a read over a cuppa: Click here
And the second great resource is this video 'Intro to Online Advertising' which explains the ins and outs of advertising online in very basic, easy to understand terms. It is about 25 mins long but well worth a watch.
At the end, you will notice a code that appears, just ignore it as it isn't valid for non-participants of the program.
Enjoy and if you have any questions, you know who to call ;)
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