Well, you know they often suggest that you "do as I say, not as I do" and this is certainly the case when it comes to blogging. We spend so much time marketing our clients that we have neglected to keep our own sites updated and fresh - something that we preach on a daily basis to well, anyone that will listen really.
To make it up to you, please enjoy this exceptionally long but equally informative video from a recent Google webinar, exploring the growing trend of digital pre-shopping and the implications it has on marketers.......
Nice reassurance that more and more ROI is now better defined as Return on Ignoring = If you're not active online during your customers research phase of their buying cycle, well, we say good luck to you!
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